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Gin, Campari, sweet vermouth, equal measures. The one everything else is measured against.

Whiskey in place of gin. Warmer, rounder, more to chew on.

The pale one. Still bitter and strong, drier and more herbal, no red in sight.

Mezcal for gin. Smoke and roasted agave over the bitter-red frame.

Tequila's Negroni cousin, but with more moving parts: split vermouth and bitters.